Organization Name: CHCH Industry: TV Broadcasting Name of contact if available: Kimberly Lamontagne,Marketing Coordinator – Social Media & Viewer Relations Description of how social media is used for business performance CHCH started broadcasting in Hamilton Ontario in 1954. This TV station has produced more original news programming than any other local television station in North America. One of their… Read more »
Unlike traditional media, online advertising offers marketers the ability to fine-tune their direct marketing strategy by using cookies, which are unique identifiers to specific computers. Marketers often use these cookies to track whether a user left a page without buying anything, so they can later retarget the user with specific ads related to the site the user visited. Retargeting is… Read more »
