Airbnb is a US based company that operates an online marketplace that allows people to lease or rent short term lodging place at an affordable price. The dwellings range from holiday cottages, hotel rooms and hostel beds to home stays and apartments. The company doesn’t own any real estate, rather it earns by charging a service fee in return for providing this online platform where customers can connect with the hosts. The company has nearly 5 million lodging listings in 81,000 cities and 191+ countries and has 300 million+ guest arrivals at all time.[1] Airbnb had a difficult end to year 2013 because of a trademark infringement lawsuit from a competitor. However, they came back with another marketing campaign that embedded the concept of user generated content within a contest to create excitement about the brand.