New Balance is a privately owned shoe and athletic equipment manufacturing based in USA and England.This Brand founded by William J. Riley more than 100 years ago and has a history longer than Nike, Adidas and some other athletic manufacturing businesses in the market. Not that the company started by manufacturing fancy suede sneakers from its start but, through selling arch supports to firefighters and police officers at the beginning, became more and more popular lately for its quality and unique design. This brand is competing with other mega athletic equipment manufacturing such as Nike, Puma, Converse, Reebok, Adidas, and other similar companies. Same as Nike, Team New Balance has been using social media as one of the secondary platforms to communicates with its customers and get voice of its customer to; A) Understand the product gaps and put together necessary action plans to respond to the market demand, and B )To identify the success of different product launches by getting feedback from its customer. On social media, The number of “likes” or “shares” is somehow a representation of how successful its customer has accepted the products in the marketplace.