If you’re an average social media user like me, you can probably attest to receiving regular requests to like a new page, join a group, or follow a new business. In fact, I receive far more business related requests then I do friend requests (imagine a sad emoji here). It seems the fear for businesses to enter the world of social media is dissipating and instead of being out of the ordinary for having a social media presence, businesses that don’t have these networking tools in place are starting to be the minority. For companies just starting out in the last few years, this is a huge advantage. New companies need not worry about the headaches of converting old methods of advertising, collaboration and supply chain management. Instead, new companies are able to jump right into social media and utilize it to their full advantage. Melissa Laking, owner/operator of A la King Culinary Creations in Beamsville, Ontario did just that and has not only grown a loyal fan base that saw her recently nominated for the Hamilton Spectator Reader’s Choice Awards for catering, but has also used Facebook and Instagram to develop and source out suppliers.
Social media has changed the way we look at networking. This has implications not only for how companies communicate internally with employees or externally with consumers, but also for how they communicate with each other. I work for a property and casualty insurance company that sells almost exclusively through an independent broker network. Brokers handle the majority of sales –… Read more »
In our modern society, most large and successful companies and corporations are made up of a web of interconnected networks that all work together to create a business. Each of these networks and connections are all valuable aspects of the business that help the raw product get from its beginning stage through its production, then to the retailer or store… Read more »