Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »
Organization Name: NBC – The Tonight Show Industry: Television Network/Television Show Name of contact if available: Stephen Burke – NBC CEO Description of How Social Media is used for Business Performance The current evolution of late night television has become a competition to win over a younger web savvy audience. The much sought after demographic is being vied by for networks… Read more »
