Tag Archives: Morton’s

The Importance of Listening

Amanda Houseman   November 6, 2013

What is social listening? Social listening, by definition, is the process of identifying and assessing what is being said about a company, individual, product, or brand across all social media channels. Information is collected and analyzed to evaluate opportunities to shift business focus and strategy. ┬áIn plain language, social listening is using social media to hear what your consumers really… Read more »