Molson’s: Will Crafting Canadian Culture still sell us beer?

PaulaSinton July 3, 2015

Company: Molson-Coors Industry: Food and Beverage President & CEO: Mark Hunter I’ve seen a lot of Molson’s beer ads in my time. I’ve also been pitched to by their sales and marketing reps as the gatekeeper to a thirsty student market when I managed an on-campus pub in downtown Toronto. On the flip side, I’ve been in boardrooms to witness a… Read more »

Molson Coors Canada incorporates social media into its employee engagement approach to drive performance, productivity and bottom line results.

jennifervivian February 6, 2012

Organization name: Molson Coors Canada Web references: www.molsoncoors.com http://www.cmswire.com/cms/enterprise-collaboration/does-your-community-help-people-succeed-011696.php http://pistachioconsulting.com/molson-social-media-case-study/ http://blog.molson.com/community/2011/11/18/i-love-rewards-loves-molson-coors-canada/ Description of how social media is used for business performance: Molson Coors was able to significantly improve its employee engagement through its “Our Brew” program aimed at defining and communicating company values, culture, and goals to employees. Social media plays a huge role in the “Our Brew” program by engaging… Read more »