Tag Archives: Molson Coors

Molson Coors Social Media Strategy Starts Bitter but has a Smooth Finish

Candace Berner-Rubie   October 15, 2013

It could be argued that consumer social media has become a bit of an art, with companies scrambling over all the social media chatter to be noticed and to engage their target markets in meaningful interactions and relationships. In Lauren McKay’s article “Transparency“, she argues that the adoption of social media by the corporate world “not only increases transparency, but… Read more »