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Molson Coors Canada incorporates social media into its employee engagement approach to drive performance, productivity and bottom line results.

jennifervivian   February 6, 2012

Organization name: Molson Coors Canada Web references: www.molsoncoors.com http://www.cmswire.com/cms/enterprise-collaboration/does-your-community-help-people-succeed-011696.php http://pistachioconsulting.com/molson-social-media-case-study/ http://blog.molson.com/community/2011/11/18/i-love-rewards-loves-molson-coors-canada/ Description of how social media is used for business performance: Molson Coors was able to significantly improve its employee engagement through its “Our Brew” program aimed at defining and communicating company values, culture, and goals to employees.  Social media plays a huge role in the “Our Brew” program by engaging… Read more »