Organization Name: The Weather Network Industry: Media Name of Contact: Alexandra Pope, Social Media Co-ordinator, The Weather Network Web Reference: The Weather Network The Weather Network is a weather news and information channel founded in 1989 by Pierre L. Morrissette. Their goal is not to be the biggest but the best…the best weather information provider in Canada. They deliver the weather… Read more »
Organization Name: BMW Industry: Automotive Contact name: Steven Althaus, BMW’s Global Director of Brand Management Web References: 2011 Social Media Marketing Industry Report Description of how social media is used for business performance What is the impact social media is having on marketing? Social media has transformed the way marketer’s market things to us. It’s as simple as remembering the… Read more »
