Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 who were asked to learn the reasons the University’s football team (the Gators) were unable to maintain performance during games… Read more »