What makes up the framework of an organization is the diverse set of employees which holds it together. However, this framework may be significantly weakened if it is not maintained through proper communication between all employees which ultimately affects their own involvement within the organization. Thus, it is also important to consider, whether in the work place or everyday life, how modes of communication are not static, but in flux. From the telephone to the internet, technology continues to transform the dominant ways in which we relay information to one another within the workplace. However, keeping up with the times and adapting to the current, rapidly evolving social media landscape may pose a struggle to organizations that were not born in the current social media era. One organization that is fighting against the odds and keeping up with the times is Dutch airline company KLM. Despite, KLM being the oldest scheduled airline in the world still operating under its original name, the company has successfully integrated a social media strategy internally within their organization to increase levels of employee involvement.

Microsoft Corporation is one of the biggest technological companies in the world. So, when it comes to future development, they are always ahead of the game. Microsoft has integrated social media through the entire company and has even created social media management software systems. When it comes to their company, future development will only keep advancing because of the social media practices that have already been put in place.