Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »
Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life. Countless numbers of conversations take place online daily. Smart organizations have realized importance of participating in social media activities, and the value… Read more »
ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »
Organization: Kraft Food’s Group Inc. Industry: Food Corporations use an assortment of programs to measure and analyze what is happening in the world of social media. In some cases the information that is obtained from these programs have profound changes in the corporations methods of doing business, marketing products and producing products. Information giving to corporations such as type of… Read more »
Title of Post: Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit Organization Name: Canadian Tire Headquarters: Toronto, Canada Industry: General Retail Web Reference: www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media. Of these organizations, most are still planning to establish and… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in more the 65 countries around the world employing 88,000 people. You might be familiar with 3M Scotch Tape and 3M… Read more »
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
The future is not often predicted correctly. Often times we try to predict the future based on aspects of life we currently experience and most of the time we are not forward thinking enough to really tap into what could be. The video phone idea from the 80’s and early 90’s was literally a phone with a video screen on it…. Read more »
In a world where social media has become commonplace, marketing campaigns need to do more than just grab your attention – they need to connect with the consumer. Social media allows companies to encourage dialogue with their consumers, engaging them and helping build a strong brand. In his article Brand Building: Connecting with Consumers Through Social Media, Jose Costa argues… Read more »
Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 per cent from social media platforms like Facebook, Twitter and Pinterest, and 52 per cent from sources described as “dark… Read more »
As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat. The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say I am one of those people who can really taste the difference! This time around, it is not the taste… Read more »
You’ve created your Facebook page, planned the series of tweets and have videos in production to be released on youtube. The social media realm is covered off in your marketing plan right? Not quite; sounds like you have the media part, but may need to regroup on the social aspect. That section may have been missing in your marketing plan… Read more »
Hubspot, is an all-in-one marketing company whose inbound marketing software help’s generate more visits, leads, and customers. It’s suite of tools work seamlessly together, with its marketing templates being optimized for conversion and mobile distribution out the box. Hubspot social media for example, saved small business Rezdy time by auto-publishing each post to social media. It then measured the effectiveness of each… Read more »
Social media helps businesses communicate and engage with consumers like never before. But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics. Radian6 reminds companies that, “[For] measurement to be… Read more »
Most people in the music industry have seen those pages where someone has 250,000 likes on Facebook, but only “15 people are talking about this”. Well it is starting to catch up and hurt those bands or artists who are buying “fans” when there music cant back up the base (Remember this image? or you can just search Google for… Read more »
Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task. Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. There must be an easier way, right?? TOMS Shoes and AOL certainly made it look easy. To kick off their… Read more »
Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social networking, but also in social media marketing, by presenting brands with a unique way to engage customers. In short, Pinterest… Read more »
With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use of social media to predict the election results is such a hot topic that it was even part of Seth… Read more »
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether or not people agree with the significant print charges from “no frills” Ryanair in August 2012, a complaint on a… Read more »
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola has redefined how to interact with their consumers. Coca-Cola’s mission statement is to refresh the world, inspire moments of happiness… Read more »
Organization Name: Blendtec Industry: Manufacturer of Blenders Web references: http://socialmediatoday.com/heidisendible/357931/social-media-success-stories-blendtec Description of how social media is used for business performance: If you want people to notice you, you need to do something completely unexpected. With a little bit of creativity and out of the box thinking, companies like Blendtec have been able to reach millions and create buzz about… Read more »
Organisation Name: Hiscox Insurance Company. Industry: Insurance Name of contact if available: Web references: http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% of them believe social media is not necessary to their business. This recent survey came from Hiscox Insurance Company, a… Read more »
