Tag Archives: metrics

If everything around running a small business or non-profit organization (NP) isn’t tough enough, try adding social media performance metrics to your list of tasks. Metrics for social media can be scary and confusing for small businesses and non-profits when they have no time, no extra staff and no budget. But not all social media metrics need to be relegated to the doghouse. Some easily taken metrics are important and can measure a level of success. As I was driving on highway 11 through North Bay, Ontario, the fun looking storefront of Lisa’s Doghouse caught my eye. So, I went in and talked social media metrics with the owner of this upscale healthy pet food store, Lisa Rousseau. The business is only four years old and she has relied primarily on Facebook and her website for staying in touch with her customers. On the success of their social media efforts on their business, store associate Brendan Vandermeulen says, “ It’s a hard one to gauge. It does not bring in new people as much as engage those who are already keeping an eye on us.”. And about translating their social media efforts to sales Brendan explains, “Again, it is a hard one to gauge because the other advertising overlaps.” Right now, Lisa and her team are comfortable with their current social media strategy and look forward to when there is more time to improve and measure the success of what they are doing.
A Radical Revolution: Social Media, Metrics and Success

Timmins, Ontario is experiencing a cultural renaissance. Young entrepreneurs with lofty goals and a high tolerance for risk are spurring a revolution in this mid-sized mining town. The organization that served as the catalyst for this change – Radical Gardens. Radical Gardens (RG) is a multi-faceted company that is comprised of a Certified Organic farm, a LEAF certified farm to table restaurant, and an online market that distributes to the region.
Lessons from the Homemade. Etsy’s Shops and teaching Social Media metrics.

On Etsy, any of us can become a business owner. Have a unique homemade idea? Are you a knitting expert? Perfect. Time to start selling. Etsy has created a straightforward, simple platform to allow any individual a store front to sell their unique and homemade products. For the user, they have also created a simplified ability to track and monitor the traffic of the site and relate that back to social media practices and success. Fundamentally, the same practices that exist for multi-million dollar corporations are relevant to small business owners, including those who are making their own wares in their kitchen while the kids play outside. Compiling and observing social media metrics is one thing. Using that information to influence action (drive sales), or improve marketing decisions is another.
PUMA: Leaping to the Forefront using Social Media Metrics

It’s safe to say that when German brothers Adolf and Rudolph Dassler first founded footwear and apparel giant PUMA in 1924 the world was a much different place. Computers, the Internet and social media were obviously not of concern whereas merely having reliable electricity to manufacture their shoes was. Fast-forward to nearly a century later and the game has changed in ways that would have once seemed unimaginable. In order to compete in today’s global marketplace companies need to have an online presence. While initially it may have been adequate to just have a corporate website, it is now becoming increasingly necessary for companies be active on social media. But merely participating in social media does not ensure success. Companies need to be analyzing their social media traffic and taking advantage of the insights that it can provide in order to ensure that their time and effort is providing them the optimal return on investment.
Clicks,Tweets and Likes: What is a Small Business to Measure?

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times, Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary, The reason(s)… Read more »
Taking social media metrics on the road!

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario, Tripcentral.ca has grown to one of the largest travel companies in the province. They launched a website in 1996 featuring last minute packages and reduced prices on travel. They… Read more »
How Should an Organization Report on Social Media?

Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »
#SMSS15 success feeds off social media analytics
Organization: Social Media Examiner Industry: Social Media Marketing Contact: Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015, Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »
The Call of The Wild – Wildcoast Adventures

Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »
BrightLane: The Measure of a Community
Organisation Name: BrightLane Web References: brightlane.ca Industry: Office Space Rental Agency Names of Contacts: George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business performance When I arrive at BrightLane, Community Manager Tawny Dhaliwal is rushing around, making last minute preparations and ushering people… Read more »
Social Media Metrics : Track Clicks w/ Bitly.com

Organization : Bitly Industry : Web Service Web references: bitly.com What is bitly ? Whether you have noticed it or not, you have most likely clicked on a bit.ly link while on social media. Plain and simple, it makes links shorter. This can be handy for making posts look better by not having a cumbersome multiline link or can help you meet… Read more »
The Data Pipeline: Social Media Analytics at Union Gas

Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »
Measuring Social Media Success: THEMUSEUM
Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »
Allow me to RE-introduce myself: My name is Glenn Gould.

Company: Glenn Gould Limited Industry: Estate Management and Music Website: http://glenngould.net Today we celebrate Canada Day, and; it is with incredible honor, and perhaps a touch of synchronicity, that I have chosen the great Glenn Gould as my focus for this independent study for the collective blog on Social Media Metrics. Wait. Time out. Glenn Gould?? Metrics and Measurement?? Absolutely. In… Read more »
Tweeting & Leading with Schulich
Title: Tweeting & Leading with Schulich Organisation Name: Western University, Schulich School of Medicine and Dentistry Industry: Education Name of contact if available: Brian Blatnicki, Digital Communications Coordinator Web References: People of Schulich Medicine & Dentistry Other References: Phone Interviews with members of the Communications and Marketing Department The climate for learning is constantly changing thus setting the stage for future learning. As… Read more »
The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy
Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »
Stryve Digital Marketing measures metrics beyond the numbers

Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »
Metrics help Bridgit put new tool into construction workers’ hands

Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »
Lots of data, little time – what social media metrics really matter

Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »
Social Media Metrics – Not Everything is QUANTIFIABLE
Organization Name: Millennium1 Solutions Industry: Business Process Outsourcing Name of contact if available: Holly Abbott – Director, Quality & Corporate Communication Web references: Millennium1 Solutions When it comes to social media, companies either embrace the concept or stay clear of it. To some executives, social media is an integral part of their marketing strategy while for others, it is just… Read more »
The Platform is Twitter, The Metrics Are Social
Organizations name: Unmetric , Sprinklr Industry: Online marketing Websites: https://unmetric.com https://www.sprinklr.com Every organization works and produces, this way or another. Some of them market their customers the hell out, some of them are advanced users, and practice social media broadly – in supply chain management, product design, and customers engagement. However, the question of social media impact is still blurred…. Read more »
Social Media Metrics: the snapd example
Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »
Social Media Interaction is a snapd Success
Organisation name: snapd Inc. Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises across Canada showcasing community life using newspaper-styled print publications and online platforms. Since 2004, snapd publications have been covering a… Read more »
#JetBlue & Social Metrics

Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »
Facebook leads the way in Social Media Metric Utilization

Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, Chairman and CEO Who are they? Facebook is arguably the best known and most successful social media networking platform ever…. Read more »