Tag Archives: Meauring Metrics

Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.

SAP – How Social Media metrics drive business decisions

pchatter   November 2, 2015

Organization Name:  SAP SE Industry:  Software Web References:  Company Website, Twitter, Facebook SAP SE is a software company based out of Waldorf, Germany.  SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their business operations and customer relations.  SAP operates in over 190 countries, affecting over 293,500 customers. Along with more traditional forms… Read more »

#JetBlue & Social Metrics

Amanda   November 8, 2014
Jet Blue Airbus A320NEO neo

Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »

Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

jeffdbaldwin   November 4, 2014

Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is a software and technology firm that is based out of Cambridge, Ontario. At it’s founding in the mid 1980’s they… Read more »

3M Clears the Air about Social Media Metrics

jmann89   July 15, 2014

Organization Name: 3M Company Contact: Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M Industry: Conglomerate Corporation Company Bio 3M is an American multinational conglomerate corporation with its headquarters in St. Paul, Minnesota. 3M has operations in more the 65 countries around the world employing 88,000 people. You might be familiar with 3M Scotch Tape and 3M… Read more »