Tag Archives: Matthew Guiste

My Starbucks Idea: Product Development Through Social Media

bmfwong   October 19, 2015

Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »