Professor Justin Bruckmann walked into his martial arts academy on September 8th, 2016, expecting a normal day of teaching classes. What he was instead greeted by was the destruction of his life’s work. The club’s hot water tank had burst, flooding the entire building. Nothing could be salvaged, from the floor mats, to the washrooms and Justin was left waiting for insurance to pick up the pieces. With nothing to do but wait, Justin turned to his social media network to spread the terrible news, there were classes to teach and no academy to house the students. What happened next was a perfect example of employee involvement helping an organization recover and thrive.
Organization name: Equinox Fitness Industry: Health and Fitness Name of Contact: Cie Nicholson Description of how social media is used in business performance: For over twenty years Equinox fitness has been providing member services for training in group fitness as well as wellness treatments. The PR manager keeps customers engaged at Equinox Fitness using social media to find out what… Read more »