Tag Archives: Marketing strategy

In recent years, the ways in which customers behave and interact with organizations has changed significantly. Social media has led to greater competition and weaker brand loyalty, where organizations are finding it increasingly difficult to control their messages. Consumers now have a stronger presence in the market, and organizations are tapping into these changes to increase customer engagement. This is why customer engagement via social media marketing is so important to a company’s bottom line.

Grindr – Marketing Strategy: Connecting Gay Guys One Mouth at a Time

Fgo   July 9, 2015
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Organization: Grindr Industry: Social Network and Dating App Contact: Joel Simkhai, CEO and Founder. Twitter: @grindr Web References: Twitter, Grindr, Grindr, a social network and dating app, proves one more time that massive marketing campaigns, advertising and pompous ads are not necessary to succeed in business globally. Word of mouth is one of Grindr’s strategies, and they are doing a great job connecting guys… Read more »

Voices @ IBM

yoshdrp   February 2, 2015

Organization Name: IBM Industry: International Business Machines Corporation Web references: https://www-304.ibm.com/social/aggregator/voices/voices/about http://www.ibm.com/ibm/us/en/?lnk=fai-maib-usen http://www.awpagesociety.com/insights/social-engagement/ https://www-304.ibm.com/social/aggregator/voices/voices   Whose VOICES? IBM’s Voices is a digital medium that ranks valued content shared by its users. It is principally a communications platform that provides the visitor with a structured news feed rather than disorganized raw data. It allows for the engagement of multiple stakeholders on social… Read more »

Small Town Coffee Roaster Engages Big Time with Social Media

Shelby Mulligan   June 18, 2014

 Organization Name: Grounded Coffee Company Inc. Industry: Retail, Service Name of Contact: Nicole DiPinto, Scott Campbell Grounded Coffee Company in Midland, ON serves the freshest coffee in town.  A bold statement, maybe, but one that’s hard to dispute, mainly because of the Probat professional coffee bean roaster located on-site, in the cafe and the burlap bags filled with fair-trade, organic… Read more »

Red Bull is Giving Social Media Marketing Wings

aryanaheit   July 3, 2013

Today’s business world has become so competitive that even the largest and most recognized corporations are fueling their marketing departments in hopes of maintaining a prominent image in the forefront of the economy and expanding their following. Social media marketing has become one of the main focuses and driving forces of companies that currently have successful marketing plans. Red Bull is… Read more »

Nokia`s Innovative Product – The Nokia Gift Machine!

Jaya Jayaraman   October 21, 2012

Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products.  Through social networking, engineers are able to explore design solutions at a grass-root level wherein the results can bring a better product to market faster. The concept of exchanging gift for online sharing in real world… Read more »