Organization: Pizza Pizza Industry: Food Services Web references: www.pizzapizza.ca, Facebook, Twitter, www.hootsuite.com, www.entrepreneur.com Loyalty lost One March evening, Christine C., a resident of Kitchener, Ontario, decided to order pizza for her family. She chose Pizza Pizza, a favourite pizza place, during their free movie deal promotion. It was a win-win for her family with pizza that night and… Read more »
Organisation Name: Chipotle Mexican Grill Industry: Fast Food Name of contact if available: Steve Ells, Founder Web references: Chipotle.com, facebook.com/chipotle, twitter.com/chipotle, instagram.com/chipotle, pinterest.com/chipotle, youtube.com/chipotle Company Overview: Chipotle started out as a small idea from a man named Steve Ells. After completing his education at the Culinary Institute of America, Steve saw the potential in selling low priced Mexican cuisine. The first… Read more »
Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: https://twitter.com/BethesdaStudios Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »
Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Organisation name: Cocoon Apothecary Industry: Retail Contact: Jessica Burman, Founder Web References: Cocoon Apothecary Description of how social media is used for business performance Cocoon Apothecary (Cocoon) is an artisanal skin care company known for its commitment to producing products that are organic, cruelty-free and earth-friendly. Ever wondered what it’s like to grow a successful business from the comfort of… Read more »
Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local Ethiopian artisans using sustainable production materials and methods. SoleRebels artisans create hand-crafted footwear while earning three to five times more… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organizations name: Drone Research Industry: Nonprofits Website: http://www.droneresearch.org/ Every time you hear the words “social media” I bet your connotation is “marketing”; and yes, I am going to focus on marketing today, but would like to change the usual scope and concentrate in nonprofits and their ways to market their services an recruit new audiences. In order to get a… Read more »
Organization Name: Arbonne International Industry: Health, Wellness and Fitness Contact: Kay Napier, CEO Arbonne International Web References: Arbonne International About Arbonne: Arbonne is a 34 year old Swiss Health and Wellness company committed to providing safe, environmentally friendly botanically based wellness products. Founded in 1980 and based in Irvine, California. The company markets its products in the United States, Australia, Canada, and the… Read more »
Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »
Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers. ASOS aims to be the ‘hub of a thriving fashion community’. Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »
Posted on February 6, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: American Airlines. Industry: Airline Name of contact: Doug Parker Web References:www.americanairlines.com American Airlines Gets Social Media Right From a business perspective, social media allows a company to extend its reach, gain visibility and build meaningful relationships with customers worldwide. Darren Booth In this video Jonathan Pierce, Director… Read more »
Organization Name: Taylor Swift, Recording Artist Industry: Entertainment Web references: Taylor Swift Official Website Forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise. – Taylor Swift, Recording Artist Who is she? Taylor Swift has become one of the leading music artists in the world. She has been… Read more »
Organization name: World Vision Canada Industry: Charity Description World Vision Canada is a non-profit charitable organization dedicated to working with children & communities. A few notes on marketing with social media Marketers who use social media say there are three top advantages to doing so: increased exposure, more traffic and better results in search rankings. According to the 2014 Social Media… Read more »
Organization: St. Andrew’s College Industry: Education Contact: Nicolette Fleming, Communications Officer What’s trending in Aurora; the new St. Andrew’s College La Brier Arena. I have a son who lives for Hockey and he is in awe thinking about a school that has its own hockey arena. It’s not just a hockey arena, it’s a $13 Million state of the… Read more »
Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »
Title of Post: Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit Organization Name: Canadian Tire Headquarters: Toronto, Canada Industry: General Retail Web Reference: www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media. Of these organizations, most are still planning to establish and… Read more »
https://soundcloud.com/gangbusters504/gangbusters-rain-down-in Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »
Organization: Loblaws Industry: Retail Loblaws is Developing Products that Consumers are Talking About When I was a kid we sat down at the dinner table for Thanksgiving, said grace and ate. After dinner we sat around chatting and played a game of cards. Things sure have changed. In the age of social media, we sit down to a Thanksgiving meal… Read more »
Organization: ALS Association Industry: Not-for-Profit, Association Every day we take for granted the ability to feed or dress ourselves as well as being able to speak. I knew very little about ALS until my mother-in-law’s health started declining at a rapid rate. For a year, our family went from Doctor to Doctor and it was becoming more evident that ALS… Read more »
ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency” … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »
Organization Name: Mashable, FourSquare, Twitter Industry: Social Media Name of Contact: Stephanie Marcus Everything these days has gone from paper, to print. The age we are living is has become more and more dependent on their online interactions and connections throughout many different platforms on the web. Some of the older brands are having a hard time realizing that their online presence… Read more »
Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
Industry: Contract Food and Support Services Name of contact: Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Chartwells, a subsidiary of Compass Group Canada, serves thousands of… Read more »
