Organization Name: Starbucks Industry: Coffee Shop Web Reference: Forbes, Starbucks, My Starbucks Idea Starbucks is one of the most recognizable coffeehouse in the world. Their success has been attributed to their ability to stay consistent with their product offerings, storefront ambiance, and having a menu option that suits many people’s taste buds. However, Starbucks continues to push their competitive advantage over other national coffeehouses by… Read more »
Organization Name: Old Spice Industry: Grooming, personal care, personal hygiene Name of contact if available: N/A Web references: Old Spice, Procter and Gamble, New York Times, Wikipedia, D&AD, Wieden+Kennedy Description of how social media is used for business performance: The Old Spice Story The grooming and personal care industry is extremely saturated and highly competitive. When you walk down the… Read more »