When the Shoe Fits — A Social Media Converse-ation

mwindover June 17, 2015

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »

Converse Chucks “Made By You”

kblack12 June 17, 2015

Company: Converse Chuck Taylor All Star (Converse, a Subsidiary of Nike, Inc.) Industry: Sporting Goods/Footwear President and CEO: Jim Calhoun Web References: Adage, BostonGlobe, BrandChannel, Complex, Converse, ConverseMusic, Convince&Convert, DigiDay, Facebook, Forbes, Google+, Highsnobiety, Instagram, LinkedIn, NYTimes, Pinterest, TheDrum, Tumblr, Twitter, YouTube A Brief History of Converse and Chuck Taylor All Star (“Chucks”) Sneakers The Converse Rubber Shoe Company was founded in 1908 by Marquis Mills Converse. Nine years later the All Star was born. In 1921, basketball star “Chuck Taylor” endorsed All Stars… Read more »