In a world where social media is becoming increasingly important to a company’s success, organizations are realizing that it is vitally important to have the appropriate tools to measure the effectiveness of their campaigns. This is where social media metrics come into play. Social media metrics are specific tools that reveal how a social media tactic is having an impact on any given organization. Whether a company uses these measures to calculate its number of fans, or to determine the demographic of target audiences engaged with their social channels, it is these metrics which help an organization understand how a specific strategy effects the productivity of their business.  

Airbnb is a US based company that operates an online marketplace that allows people to lease or rent short term lodging place at an affordable price. The dwellings range from holiday cottages, hotel rooms and hostel beds to home stays and apartments. The company doesn’t own any real estate, rather it earns by charging a service fee in return for providing this online platform where customers can connect with the hosts. The company has nearly 5 million lodging listings in 81,000 cities and 191+ countries and has 300 million+ guest arrivals at all time.[1] Airbnb had a difficult end to year 2013 because of a trademark infringement lawsuit from a competitor. However, they came back with another marketing campaign that embedded the concept of user generated content within a contest to create excitement about the brand.

Rebirth Wellness Centre was founded in London, Ontario and it has done incredible work at making every centre user an advocate  “rebirth’s vision is to be a village where parents-to-be and new parents get what they need in mind, body, and heart to really thrive as parents.”. It is this clear path that has fueled the growth Rebirth making it the spot every mom and mom-to-be recommends.