Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organizations name: Drone Research Industry: Nonprofits Website: http://www.droneresearch.org/ Every time you hear the words “social media” I bet your connotation is “marketing”; and yes, I am going to focus on marketing today, but would like to change the usual scope and concentrate in nonprofits and their ways to market their services an recruit new audiences. In order to get a… Read more »
Organisation name: Stryve Digital Marketing Industry: Marketing Contact: Sourov De, President Web References: Stryve Marketing Description of how social media is used for business performance Stryve Digital Marketing, (Stryve), is expertly harnessing marketing opportunities made available because of digital technology. Sourov De, President of Stryve, says his team is passionate about what they do, and succeeds by providing results-driven services… Read more »
Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »
Organization Name: Juice Inc. Industry: Business Management Consultants Name of contact if available: Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references: Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »
Organization Name: Coca-Cola Industry: Beverages Web References: http://www.coca-colacompany.com (Image from: http://www.popsop.com) Description of how social media is used for business performance: As we all know very well, social media is an essential tool for businesses and organizations in the 21st century. However, this is not only about marketing and engaging company’s fans; it is also about employees, the very company’s… Read more »
Organization: Addictive Mobility Industry: Mobile Advertising Contact Name: Cyrus Bakhtiyari, Infrastructure Engineer Web References: Addictive Mobility Description of how social media is used for business performance The value of social media is evident in it’s ability to reach audiences and engage them. Businesses are able to make meaningful connections with their customers from around the world. It’s a way for… Read more »
Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »
Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College London / Social Deviant / LinkedIn Description Social media has undeniably become a part of everyday life for many people. It touches the life of almost everyone in every corner… Read more »
Organization Name: BMW Industry: Automotive Contact name: Steven Althaus, BMW’s Global Director of Brand Management Web References: 2011 Social Media Marketing Industry Report Description of how social media is used for business performance What is the impact social media is having on marketing? Social media has transformed the way marketer’s market things to us. It’s as simple as remembering the… Read more »
Title: Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author: Terry-Lynn Conway To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »
Organization: Town of Aurora Industry: Municipality Contact: Mike Kemp, Manager of Corporate Communications I have lived in a lot of places over the years but I wouldn’t call any particular place “Home”. Four years ago, we moved to Aurora. Despite Aurora’s growth it still has that small town feel. My first trip to the grocery store, the cashier asked… Read more »
Organization: Lufthansa Cargo Industry: Cargo Airline My husband and I have two dogs and like many dog-owners they’re more than pets to us, they’re our family. Every once-in-a-while Kevin (my husband) and I will engage in a ‘what if’ conversation when it comes to whether or not we would ever transport our furry children via air. On occasion a horror… Read more »
Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we didn’t have to be any more specific). As a child whose favourite pastime was playing office, ‘the bank’ was an… Read more »
Organization: Pepsico Inc.; and Frito-Lay North America, Inc. Forbes Lists #40 World’s Most Valuable Brands Industry: Food, Snack, Grocery Web References: www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today. Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »
Organization: The Clorox Company Industry: Cleaning Products; Corporation Web References: en.wikipedia.org; www.thecloroxcompany.com; www.cbc.ca Corporate Transparency: Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with stakeholders, investors, service providers governments, regulators and customers in all aspects of the business. The need for being transparency with products has never been more important than it is today. The… Read more »
ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency” … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »
Organization Name: LinkedIn Industry: Social Media Name of Contact: Ryan Roslansky, Head of Content Products So much can happen in a day. Heck, so much can happen in an hour! I spend much of my day trying to stay informed. I’m looking at multiple news sources, keeping an eye on LinkedIn and Facebook, reading blogs and generally missing loads and loads… Read more »
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
Organization Name: Hootsuite Industry: Social Media Analytics Name of CEO: Ryan Holmes Description of how social media is used in business performance: As social media can prove to be a strong, useful tool in a developing company, one has to be sure of its exact impact. When using social media to promote your product or company, you have to make… Read more »
I always thought of myself as a sort of pioneer in incorporating new technologies in my classroom. Early on, in my teaching career at USFQ, I introduced the use of computer-based simulation games in my marketing courses. I also perceived, and incorporated, the benefits of using Learning Management Systems (LMS) to enhance the teaching and learning experiences in my face-to-face… Read more »
The world of social media has quickly evolved over the past 10 years, becoming engrained in how people communicate and therefore presenting great value to businesses who can tap into them. So as an organization looking forward, where will this social media ride take you? While there is no glass ball that can tell us what the future of social… Read more »
Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners. With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company. The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »
Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% accuracy and up to 5 hours earlier. The algorithm sifts through a large sample of tweets, popular trending ones and… Read more »
