LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

akarim October 21, 2014

Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »

The LEGO Group Uses Customer Ideas and Preferences to Develop and Launch New Products

Amy February 13, 2012

Organization Name: LEGO CUUSOO Web references: http://lego.cuusoo.com/ http://www.youtube.com/watch?feature=player_embedded&v=U6yDJA2a4lM https://www.facebook.com/LEGO.CUUSOO Description of how social media is used for business performance Lego Cuusoo is a site for sharing LEGO concepts with the aim of getting them released as real products. The public can submit their own ideas, generate discussion and vote on the ideas of others to help the LEGO Group decide… Read more »