Among the first free tax-supported public libraries in Canada, the Kitchener Public Library (KPL) opened in 1884. Its vision is To inspire and enrich for life. In 2017, they rolled out a new strategic plan which will focus on four goals : Work Together Ignite Community Conversations Foster Belonging Bold Leadership I met with Charlotte Prong, Social Media Editor of KPL a few weeks ago to talk about their use of social media. As an organization without a traditional sales model, their use of social media is used primarily for brand awareness. The community needs to know that the library goes beyond books; it’s a place where people connect with each other and to the resources they need.