When looking through the most influential brands on the internet you’ll see the usual suspects: YouTube, The New York Times, CNN. However, right up there with them is one of the biggest sports brands in the world. No, it isn’t the NFL (though they do pretty well) but the WWE – aka World Wrestling Entertainment. How does a sports entertainment company based on staged fights based around staged feuds become one of the internet’s biggest influencers? There’s always a laundry list of reasons companies are successful, however one of the reasons the WWE is such a media machine is their social media savvy and prowess for tracking data.