What makes up the framework of an organization is the diverse set of employees which holds it together. However, this framework may be significantly weakened if it is not maintained through proper communication between all employees which ultimately affects their own involvement within the organization. Thus, it is also important to consider, whether in the work place or everyday life, how modes of communication are not static, but in flux. From the telephone to the internet, technology continues to transform the dominant ways in which we relay information to one another within the workplace. However, keeping up with the times and adapting to the current, rapidly evolving social media landscape may pose a struggle to organizations that were not born in the current social media era. One organization that is fighting against the odds and keeping up with the times is Dutch airline company KLM. Despite, KLM being the oldest scheduled airline in the world still operating under its original name, the company has successfully integrated a social media strategy internally within their organization to increase levels of employee involvement.
When you’re an airline that receives 35,000 social media inquiries per week, you need a fully engaged team to be able to pull off your commitment “to respond to every user comment or question within 60 minutes” and resolve every issue within 24 hours, but this is exactly what KLM Royal Dutch Airlines is doing. The airline even updates their social media banners every five minutes letting customers know the approximate wait time for a response.
KLM’s Meet & Seat lets you find out about interesting people who will be on board your KLM flight such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile details to check other participating passengers’ details and where they’ll be sitting. Of course you can also choose your seat. –KLM
Have you ever sat around the airport, waiting for a flight and passing the time on your social media accounts? What if connecting on your social media accounts at the airport could be a pay-off? What if a flight attendant from your airline had been following you on social media and found you in the airport with a small gift… Read more »