Tag Archives: #KEEN

KEEN for Measurement

nnn   June 26, 2013

KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that really mattered and how to analyze these metrics to provide meaningful insight. KEEN Footwear hired SwellPath, a digital marketing agency to… Read more »