Tag Archives: Kalypso

Nivea’s Invisible Black and White – Social Media Synergy

cregan   February 16, 2015

Organization Name:    Beiersdorf – Nivea Brand Name of contact:   Beiersdorf  CEO – Stefan Heidenreich Web References: Beiersdorf; Beiersdorf Canada; Nivea Description on how Social Media is used for business Performance: Companies know that they must continue to develop innovative products to keep pace with their competition.  Their goal is to find the next product innovation that will revolutionize their marketplace as Apple has… Read more »

My Starbucks Idea: The Starbucks crowdsourcing success story

tinageisel   February 12, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »

Skype gets improvement ideas directly from users

Helene Montpetit   October 22, 2014
SkypeLogo

Company name: Skype Industry: Telecommunications Description  Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices.  It can be used  to message, send and receive files, photos and videos, as well as hold conferences online. It was made available for use in 2003 and currently belongs to Microsoft, who acquired it… Read more »