Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »
Organization Name: JetBlue Airways Corporation Contact: N/A Industry: Airline / Air Travel JetBlue History JetBlue Airways is an American airline known for a cheap and cheerful flights offering lower fares and fewer comforts. The company is headquartered in New York and its main base is John F. Kennedy International Airport. JetBlue has over 190 planes in their fleet and travels… Read more »
Into the JetBlue Sky Social Media darling JetBlue airlines has been at the forefront of social marketing since 2007. Ever since inclement weather grounded most of JetBlue’s planes and passengers were trapped in their seats for hours. Then, social media was still in its infancy and it wasn’t used by companies to interact with their customers or to manage “image… Read more »
