Tag Archives: Jaye Torley

Marketing The Mandate, Jesus Style!

Jaye Torley   November 10, 2014

ORGANIZATION NAME: Forward Church (Cambridge, Ontario, Canada) INDUSTRY: Not for Profit (NFP) & Charity NAME OF CONTACT: Jenn Pent, Director of Communications   The CHURCH received its mission/mandate from its Founder some two thousand years ago. Jesus said, “Go into all the world and preach the gospel to all creation.” (Mark 16:15). The mandate can be reduced down into one word, “GO”. This new… Read more »

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »

CHARITY CHAIN GANGS … LINKAGES TO THE WORLD

Jaye Torley   October 27, 2014

https://soundcloud.com/gangbusters504/gangbusters-rain-down-in   Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »

Giddy Up Little Pony!

Jaye Torley   October 21, 2014

Organization Name: Hyundai Industry: Automotive Name of Contact: Ted Troughton,  National Manager for Market Representation for Hyundai Canada In 1988 I bought a two year old Hyundai Pony. At that time they were referred to as “throw away cars”, you know, you drive it for 3-4 years and, well, you throw it away. Oh my, how things have changed! You ask the… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »