Tag Archives: jay baer

Lots of data, little time – what social media metrics really matter

Tabatha Laverty   March 1, 2015
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Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »