Tag Archives: insurance
It is no secret to major brands that consumers’ faith towards regular brand messaging is decreasing. According to Erik Qualman from http://www.socialnomics.net/, 90% of consumers trust peer-to-peer brand recommendations, as opposed to 14% of consumers who trust advertisers. Brands now know that their employees are their best spokespeople on social media. The “State of the Global Workplace Report” reveals that 40% of engaged employees cite their company’s social media communication as the source for keeping informed on important news But how can companies get their employees involved on social media?
Framing Social Media for Business-to-Business Communication
Social media has changed the way we look at networking. This has implications not only for how companies communicate internally with employees or externally with consumers, but also for how they communicate with each other. I work for a property and casualty insurance company that sells almost exclusively through an independent broker network. Brokers handle the majority of sales –… Read more »
The Little Knight and belairdirect take on Social Media
On April 3, 2013, belairdirect launched a new social media campaign spanning across Facebook, Twitter (with @belairdirect_ and @bd_LittleKnight) , YouTube, LinkedIn and Google+ . Belairdirect is a direct car and home insurance provider in Ontario and Quebec, but before April 3, I probably wouldn’t have been able to tell you that. I also couldn’t tell you what their social media… Read more »