Looking for a house used to begin by circling classifieds in the house section of the newspaper but now, buyers are looking on social media to help them on their search. In fact, according to one study, 94% of millennials and 84% baby boomers are looking online for their future homes.  It’s without a doubt that realtors need to have an online presence to succeed. One-way realtors can succeed at social media is paying attention to their metrics. According to Forbes, measuring social media metrics is one of the top ten marketing musts for realtors. By checking and understanding some simple metrics they can learn what is working and what isn’t working for their audience. This will guide their activity to better improve their performance.

Adam and Hannie Van Bergeijk were first farmers and cheesemakers in The Netherlands, and purchased their dairy farm just outside New Hamburg, Ontario in 1996, with a dream to return to cheesemaking. They started making Mountainoak Cheese in 2012 when dairy farmers were now permitted to handcraft artisan cheese. On their land, they grow, feed, care for, and milk their herd of over 200 dairy cows. They turn 4,000 litres of high-quality milk into each batch of delicious artisanal Mountainoak cheese, and they try to make cheese 2-3 times each week! In today’s fast-paced world, even farmers need to be on social media. It’s become a key tool for marketing and communicating with customers; social media gives farmers a platform to tell their story to consumers. In Mountainoak Cheese’s case, for showing how the cheese is made, sharing excitement about competitions, and keeping customers informed of their weekly specials and new retail partners where their cheese can be found.