Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »
Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products. Through social networking, engineers are able to explore design solutions at a grass-root level wherein the results can bring a better product to market faster. The concept of exchanging gift for online sharing in real world… Read more »
