Tag Archives: innovation marketing

#Vitalize with your personal Vitaminwater!

Amanda   October 23, 2014

  Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »

Sharpie: Social Media Sharp!

Jaya Jayaraman   November 11, 2012

Social media is much more than just establishing mere presence. It is a revenue generating platform for many. The famous jargon “f-Commerce” is a great proof. By 2016, most of the businesses will be using social media as a way of generating revenue and bookings. Sharpie, the permanent marker company, has taken an ordinary commodity and turned it into a common… Read more »