Tag Archives: Influence
Full disclosure: I’ve been a ‘BzzAgent’ for a number of months now. How did I find out about it? Someone else told me. In turn, I’ve told others and promoted the site to them. And that, is exactly what BzzAgent is trying to do. BzzAgent is part of dunnhumby, a customer science company that analyzes data and customer insight. According to dunnhumby they, “married science with the most expansive suite of consumer advocacy solutions on the planet to create the next generation of advocacy marketing – one created to build and sustain long-term brand growth. From insights and consumer generated content that optimise your product launch plan to widespread reviews that deliver on your brand promise to the authentic customer conversations across social media that drive product sales, you’ll feel the impact of these programs across your entire enterprise. BzzAgent’s Advocacy Suite is a blend of social and science you won’t find anywhere else – with results you won’t find anywhere else, either.” To the customer, they are marketed as a way to get freebies and sample new products that you can ‘brag’ about to your friends. There are twitter accounts and blogs devoted to ‘free stuff’ and giveaways and BzzAgent fits into that demographic perfectly.
That was Then, This is Now – Social Media Marketing is the way forward for the Project Management Institute
Organization Name: Project Management Institute Industry: not-for-profit professional membership association Web Reference: www.pmi.org Contact: PMI, Bruce Branch Board of Directors The introduction and proliferation of social media has changed the world of marketing and how organizations of every type communicate with and market to consumers. Consumers are no longer passive. They have voices, they have needs and they… Read more »
How Influential Are you? Let Klout be the Judge
“The Standard for Influence” Organization Name: Klout Industry: Social Media Platform Name of Contact: Joe Fernandez (CEO) & Emil Michael (COO) Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score,” which is a numerical value between 1 and 100. Klout primarily uses Facebook and Twitter for login at the moment, but… Read more »
Does Your Business Track The Right Social Media Metrics?
A prerequisite for managing social media is their effective measurement. A sensible collection of key performance metrics linking marketing input via metrics to outcomes is the tool of choice — but what should organizations take into account when designing their dashboard metrics for social media? Luke Chitwood in his article 5 Social Media Metrics That Your Business Should Be Tracking… Read more »