Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »
Organization Name: Indigo Industry: Retail, Online Retail Name of Contact: Heather Reisman CEO Web References: Indigo, Twitter, Facebook, Instagram, Pinterest, Globe and Mail, CBC Established in 1996 with a vision of being a booklovers’ cultural department store, Indigo opened it’s first store in Burlington, Ontario in 1997. Growing from there it merged with Chapters in 2001 to become the largest… Read more »
Kobo has launched a contest on Twitter that increased the company’s twitter follower by 43%. There is a lot of people on Twitter and Facebook today, and the power of readers’ engagement to boost companies’s future sales is huge. People have jumped from the basic buying-and-selling encounters to developing friendship and love for the moments of engaging with their buyers…. Read more »
