Once upon a time, store flyers were delivered on a weekly basis, house to house, to aware consumers about what sales were going on in store so that they could take advantage. There also was a time, where families would tune into TV stations at a specific time of the day so they could watch their favourite TV shows and commercial ads of various companies to know what new products are in store. With the world developing into the modern era, now comes a day where a well-known company Calvin Klein is says bye-bye to its print ads, and are focusing solely on digital media marketing. Calvin Klein has just announced that they will be focusing on a digital-first media strategy beginning in February 2019.  

Who would have thought that social media would be used for business purposes in reaching a company’s goals and objectives? As social media started to become popular around 2005, people from around the world had a platform where they could share life events with one another. As various platforms came into existence such as Facebook, Instagram, Snapchat, WhatsApp, communication between individuals increased and it became a thing to do with much more ease. During this time, as social media was still developing in today’s modern world, organizations saw an opportunity to connect with its consumers and create brand awareness. Considering Facebook, if you recall, there was a point in time where organizations would share posts in regards to advertising their business just a normal Facebook user. Social media metrics were developed not too long ago by social media platforms as it gave benefits to both the users (companies), and the social media platforms themselves as it enabled both to increase profits and gain more insight in regards to specific posts. Adidas had been taking advantage of Facebook Messenger and Whatsapp to engage with its customers. They used these platforms to measure engagement rates, view-through rates, and how many views are generated.  

Eight years ago, Brian’s Custom Sports occupied a vastly different space than the one they currently hold. A hockey goalie equipment manufacturer, Brian’s was known as a custom graphic company. They made high end equipment, but customers were drawn to the custom designs they could put on the pads, rather than the specifications of the gear itself. Brian’s changed the game in 2008 when they did something no other company was doing at the time, they created a Facebook page. The introduction of this page not only gave the company a massive new following, but also started them down the path of becoming the leader in technological innovation. Brian’s used there social media reach to innovate products for the high and low end markets.

  Faster than pulling a corto shot of premium espresso, illy is driving employee engagement, and training their North American sales force by leveraging a simple yet effective social approach – online games.