Who remembers ICQ and MSN Messenger? Back in my youth, that was the way friends and family generally stayed in touch virtually. In the early 2000’s things slowly started to change…let’s say for the better! Myspace, Hi5, and Friendster were introduced and it took the world by storm. People were able to generate personal profiles, share photos, music and more with friends and loved ones around the world. Facebook soon followed and eventually took over and blew away its fellow social media competitors and has managed to stay on top! Why? At first, its features were very much like its cousin Myspace. However, Facebook began to grow and develop with the changing times of the social network world and the development of technology. Youtube eventually came along as well. This platform took flight as being one of the first social media sites primarily focused on videos. Finally, people had a place to upload, store, and share videos with friends, family, and the rest of the world. Social Media platforms that are able to consistently stay relevant are those that were able to keep up with the social needs of its users. As accessibility became mobile, the platforms that still exist today are the ones who were able to adapt to that change. Many of us are glued to our mobile phones, so if your platform is not mobile-friendly, or just simply can’t keep up, it may just have a hard time getting off its feet. One great example is Friendster, the social media platform has decided to “take a break” last year in June 2015 as they “rethink their strategic priorities”.