The Ice Bucket Challenge Pours the Cold Truth on the Power of Social Media

michaelaris March 9, 2015

Organization Name: ALS Association Name of Contacts: The ALS Association: @alsassociation Industry: Non-Profit Charity Organization Web references: The ALS Ice Bucket Challenge What is the ALS Association: Founded in 1985, the ALS Association is a non-profit organization established to fight the Lou Gehrig’s disease. Through their Transitional Research Advancing Therapies for ALS, also known as the TREAT ALS program, the ALS… Read more »

Ice Bucket Challenge Takes Customer Engagement to a Whole New Level

Jen Norris October 14, 2014

Organization: ALS Association Industry: Not-for-Profit, Association Every day we take for granted the ability to feed or dress ourselves as well as being able to speak. I knew very little about ALS until my mother-in-law’s health started declining at a rapid rate. For a year, our family went from Doctor to Doctor and it was becoming more evident that ALS… Read more »