Have you ever been part of the “Sandwich Generation”? If you are not sure what this term means, it references being an adult child of aging parents and having your own family.  The struggle is trying to make enough time to meet everyone’s needs.  Usually, your needs are the only one’s not met and you are exhausted however you lovingly help your parents. Shaz’z Organizing Solutions rescued me in 2006 by helping to downsize the family home in preparation for my Mom to go into assisted living. She was so professional and prepared as items were sorted into categories based on my input.  Take a look at the before and after photos. Fast forward to 2018 and it is no longer a one-person operation. They have a great website and work all over the lower mainland of British Columbia.  The majority of this success can be attributed to traditional marketing methods such as cold calling real estate agents and moving companies.  These resulted into referrals along with referrals from referrals.  How does an established business transition fully into utilizing social media marketing?

The City of Dawson Creek, BC has a population of 14,245.  Dawson Creek is also referred to as Mile ‘0’ of the Alaska Highway.  The primary industries are agriculture, natural gas & oil and lastly tourism.  It is a delight to visit Dawson Creek.  It has a very artsy feel to it.  Vintage & Restoration Love is a shop reminds me of something I would see in St. Jacobs, Ontario.  It was a pleasant surprise to find it in a city close to Fort St. John.  It is an eclectic mix of vintage and new home décor items, upcycled furniture and restored furniture.  Natasha Lacourse, the owner promotes local artisans and her store also features delicious local and BC food items. Natasha is a great resource when you are working on a paint DIY.  If you have issues with your project talk to Natasha she will be pleased to help you.  Vintage & Restoration Love is a thriving business and I wondered how Natasha uses social media for supply chain management.