Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter,  MEC YouTube MEC Flickr,  MEC google+, MEC Blog, social media explorer,  Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »