Marriott International is a successful global Hotel Industry that has over 5000 hotels around the world. Just in the United States there are over 1000 different Marriott locations. With so many locations and customers, Marriott is always being talked about so they started tracking the conversations. Marriott uses social media for business performance in many ways. One major way Marriott uses social media for business performance is by software programs the track online activity. A software program that has been beneficial for Marriott is called HYP3R, a geo-social marketing platform.
Title: Best Western uses Social Media for Employee Recognition Organization Name: Best Western Web References: Social Media Workplace Study Employee Engagement Employee Recognition Description of how social media is used for business performance: Not only are companies recognizing their top employees through internal social media outlets, such as Yammer and Salesforce Chatter, but they have now turned to using public forms… Read more »