Budget Marine is the Caribbean’s leading marine chandlery with retail locations throughout the Caribbean.  Budget Marine embraced the use of Facebook early on, and continues to use it to advantage today. Currently, Budget Marine uses FaceBook, Instagram and Youtube to connect with customers.  These platforms are backed by the company’s website and augmented with newsletters and sales promotions sent directly to customers via email. According to Nicole Corvellec, Budget Marine’s Marketing Manager, “Not only is using Facebook much cheaper than individual local ads but it’s also more effective as we don’t need to look at what they read [i.e. print media] and which publication would get the majority of readers – it goes directly to their phone. On the facebook page you will also see “offers” which enables us to put all the offers from all the locations in one spot so people can easily see what the specials are.”