Stampin’ Up! prides itself on making a difference. Its mission statement is “To love what we do and share what we love, as we help others enjoy creativity and worthwhile accomplishments … in this we make a difference.” And one of the ways it makes a difference among its demonstrators (independent sales agents) is with its hashtags.

The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes to social media: meet the hashtag. (MacDonald, 2017) Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps to categorize content for your audience. From a user perspective, hashtags allow people to find posts that are relevant to their interests and interact with other social media users who share those interests by joining the conversation about hashtag XY. From a business perspective, it is your chance to be noticed in such conversation and establish your company as a voice for certain topics. Knowing where, why, and how to hashtag can change your social media game and presence tremendously. (MacDonald, 2017) Using a third party platform called Keyhole can do just that.