Optimizing Use of Social Media Metrics in Store for Budget Marine
Kathy Gifford
June 14, 2017
Budget Marine is the Caribbean’s leading marine chandlery with retail locations throughout the Caribbean. Budget Marine has an active marketing presence via their website, Facebook page, newsletters, email blasts and ads on affiliate websites. While big in the Caribbean, Budget Marine is relatively small in terms of human resources. There is one department, called Group Services, located in St. Maarten, which provides marketing support to all locations throughout the region.