It has been through world wars and countless other global conflicts, and survived depressions and recessions along the way. Through it all, the Globe and Mail has faithfully delivered the news to Canadians since 1844. But with the advent of the World Wide Web in the 1990s, traditional newspapers like the Globe suddenly faced the prospect of a world of information they didn’t directly control. Instead, it was now the readers who began to choose how, where and when they consumed the news. And it became clear fairly quickly that readers were shunning print-based publications for news served up on a digital platter. In fact, between 2000 and 2015 alone, print newspaper advertising revenue fell from about $60 billion to about $20 billion, wiping out the gains of the previous 50 years. The digitization of the news threatened the very existence of venerable newspapers around the world, including the Globe. While not without its digital scars, the Globe today is enjoying a resurgence of sorts. It is thriving with its online content delivery and it’s using the rich data provided by social media metrics to help shape its content and brand strategies.
Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, firstname.lastname@example.org Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »
ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency” … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »