Marriott International is a successful global Hotel Industry that has over 5000 hotels around the world. Just in the United States there are over 1000 different Marriott locations. With so many locations and customers, Marriott is always being talked about so they started tracking the conversations. Marriott uses social media for business performance in many ways. One major way Marriott uses social media for business performance is by software programs the track online activity. A software program that has been beneficial for Marriott is called HYP3R, a geo-social marketing platform.
This blog post looks at whole enterprise social media – aka social media integrated throughout the entirety of an organization. I couldn’t think of anyone else than award-winning beauty blogger cross-cultural, cross-platform star: the 34-year-old is a millennial who instinctively knows what kind of content works on every platform, Huda Kattan. Huda Beauty is very similar to established brands such as Urban Decay and Anastasia Beverly Hills – in the sense that they all found popularity on social media. The makeup guru, who pretty much created the definition of a beauty influencer, has been on the scene since the start of her YouTube channel in 2007. It takes about two seconds of watching Huda Kattan on YouTube to understand her appeal — and watch how the beauty blogger-turned-YouTube turned Instagram star leveraged her influencer status to become one of today’s biggest online beauty sensations. #EmpireInTheMaking
Competition and teamwork is at the core of human motivation. What many of us struggle to achieve on our own, without supervision and benchmarks, can often be achieved when we are pushed beyond our comfort zone and joined by others with a common goal. Nike has repeatedly leveraged this fundamental element of human nature, and has successfully gamified the typical shopping experience through their online community: NikePlus.
https://soundcloud.com/gangbusters504/gangbusters-rain-down-in Organization Name: World Vision Canada Industry: Charity Name of Contact: Paola Philip How does charity get done locally, regionally, nationally or internationally? Local charity is simpler to facilitate – many churches have feeding & clothing programs etc. What about large scale global issues, humanitarian crisis, Ebola outbreaks and the like? How do charities arrive within the crisis area within 24-48 hours? Deployment with… Read more »