Tag Archives: glanceable content
While no one can actually predict the future, we can use past knowledge and current trends to guess what might happen. Social Media is no different. In a podcast with the Social Media Examiner, Rohit Bhargava discusses his book, Non Obvious. He considers “a trend to be an observation about the accelerating present. That means there are signs of something already happening that will become more important”.1 A great example to review is Spectacles by Snap Inc. This new gadget considers past, current and futuristic trends. Snap uses a medium that all people are familiar with wearing (sunglasses) to capture quick videos for social sharing. Snapchat (its former name) already recognized that capturing video upright is more intuitive because people hold mobile phones that way. Snapchat was a trendsetter when it made upright videos acceptable.2 Spectacles operate via Bluetooth and load video content to your mobile device. Their creation of circular video (which captures both vertical and horizontal orientations simultaneously) is very innovative. When the viewer plays the video on a mobile device they can rotate it in any direction and it will display accordingly. Videos for entertainment and information are here to stay and they will inevitably carry us forward. Whether we’re watching live camera feeds around the world, funny YouTube videos or Tasty how-to food clips, we’re validating this trend for the future.